America is Making Moves

America is getting healthy. Thankfully. 

Whole Foods uses shelf-edge tags to provide more
 product information such as where it's from in the region.

Michelle Obama's "Let's Move" initiative, along with reality television shows like "The Biggest Loser", have inspired Americans to make moves (at the very least it shows there may be slim benefits to reality TV...). We're getting healthier -- about 67 percent of American adults try to maintain a healthy weight and diet, and a lot of that comes down to the food. Healthy food is among the highest strategies for both losing and maintaining weight across all age groups.

And, it's about time. With the extensive media around the growing obesity rate in America, it's about time that a healthy initiative takes place. And, it's important that these strides don't idolize the wrong body types like the waif models from the 80s. While we're aware that fashion is still very much alive and well and working with a particular body type, Michelle Obama's "Let's Move" initiative and shows like "The Biggest Loser" aren't using those figures as their icons for change. Instead, they're working toward a genuinely healthier lifestyle that's perfect for every body type. 

So, what does this mean for grocery retailers? A lot. There has been a lot of movement toward the placement of nutritional tags in the aisles, carrying healthier products, and a transition toward local and organic selections for shoppers. This movement is permeating over two-thirds of Americans that pay attention to sustaining a healthy lifestyle which means it will be heavily translated to the food they buy in their grocery store. 

Retailers making the same strides as their shoppers by providing healthier options at affordable prices are ahead of the game, and are actively participating in this initiative to make moves in America.

For more information on a healthier America, please read Americans Hungry for Healthy Food.