|University Village in Seattle offers a vast|
assortment of open-air shopping and dining...
and umbrellas when it rains.
The campus design is a trend that's not letting up. The campus design includes shopping, dining, residential, and office spaces all within the same compound — creating an all-encompassing shopping experience where people may either work, live, shop, and eat, or all of the above. Since 2011, approximately 66 percent of all retail space being built has been a part of a mixed-use project, or campus design.
What this demonstrates is the kind of comprehensive shopping experience consumers are preferring. The days of wandering into the mall and emerging 20 hours later, not knowing if it will be light or dark out, are gone. People want to breathe the air, wander, stop in and eat, and feel like they're a part of a community. And that's exactly what these campus designs create — a sense of community.
They also offer a level of versatility and freedom. Walking around outside doesn't necessarily mimic the chore-like feeling of having to run into the mall for errands. An open-air shopping center feels lighter, more relaxed.
While the buildings for these projects tend to be cookie-cutter, the space that opens welcomes a variety of entrepreneurs that are both unique and flavorful, and it makes shopping, whether downtown or outside the city, more accessible. And accessibility, almost more than anything, is the way into the new consumer's heart.
For more information on this new kind of retail space, please click here.